OUR STORY

Zanefa Walsh, a professional with over fifteen years of marketing and communications experience, spent years trying to figure out how to combine her passion for digital communications, anthropology, and diversity, equity, and inclusion. She conceived Your Story Connects, LLC in 2019 when she realized two things: 1) storytelling is a major part of her passions, and 2) helping companies extract and promote their brand stories was what she wanted to do. ​

 

Your Story Connects began by telling stories through digital communications and a social cohesion project. In 2025, the company evolved into a strategic communications consultancy committed to helping individuals and organizations communicate more strategically, persuasively, and creatively.

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Your Story Connects now specializes in Human Experience Strategy, which focuses upstream of marketing. HES assesses human factors such as literacy, background, and life circumstances that drive target audiences to take action or not. Your Story Connects strives to teach organizations how to identify and address what prevents their audiences from acting, and then do something about it to better meet the needs identified.