OUR STORY

Zanefa Walsh, a professional with over fifteen years of marketing and communications experience, spent years trying to figure out how to combine her passion for digital communications, anthropology, and diversity, equity, and inclusion. She conceived Your Story Connects, LLC. in 2019 when she realized two things: 1) storytelling is a major part of her passions, and 2) helping companies extract and promote their brand stories was what she wanted to do. ​

 

Your Story Connects began with a focus on telling stories through digital communications and a social cohesion project. In 2025, the company evolved into a strategic communications consultancy committed to helping individuals and organizations communicate more strategically, persuasively, and creatively.

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Your Story Connects now specializes in two areas. Narrative intelligence powers the investigative process behind presentation decks and one-pagers, uncovering insights, logic, and story architecture for these assets. Conversion Intelligence goes further, identifying the language, technology, and comprehension barriers that prevent target audiences from understanding and acting on communications. Together, these two areas represent a single belief: clear communication is only part of Your Story Connects' goal. The other part is making sure organizations identify what's preventing their audiences from acting, and then doing something about it.