YOUR STORY CONNECTS
Tell your story. See the impact.
NARRATIVE
INTELLIGENCE
Surfacing the Insights Required to Build
Your Presentation Decks and One-Pagers
Led by Zanefa Walsh, Your Story Connects, LLC. is a narrative and conversion intelligence consultancy. Zanefa extracts insights that inform how organizations communicate via presentation decks and one-pagers.
You may want to use AI to build your assets; however, stop and consider this: AI is only as smart as what you feed it. So if your input is vague, scattered, or unstrategic, your deck will be too. That's where Your Story Connects comes in.
Services
Zanefa conducts in-depth investigative conversations with you and your team that uncover details you should include on your presentation decks and one-pagers, something AI deck-building tools can't do.
For organizations that want to go beyond these assets, Zanefa offers a Fractional Intelligence retainer in which conversion intelligence identifies and addresses the language, technology, and comprehension barriers that prevent target audiences from taking action.
The right time to engage with Your Story Connects is when you need to build a deck or one-pager and want clarity on the material's goal, what it should say, and the story it needs to tell. If you're interested in working with Zanefa, start by booking a complimentary 30-minute discovery call. Together, you will talk through your needs, confirm if it's a good fit, and decide which path is right for you:
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Path A: Zanefa builds the asset using the Narrative Intelligence Brief you'll receive from her
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Path B: You build the asset (without an AI tool), using the Narrative Intelligence Brief and Narrative Intelligence Brief Guidelines
Every engagement then begins with the Narrative Intelligence Kickoff Meeting, where we do the investigative work that produces your Brief. Plan for a minimum lead time of 7–10 days from the Kickoff to final delivery.
1
Narrative Intelligence
What to Expect
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Kickoff meeting where questioning uncovers insights that inform the story your asset should tell
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A post-Kickoff Narrative Intelligence Brief that shapes your asset's development
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Path A clients (see Deck Development or One-Pager Development Services for more information)
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Path B clients: You receive the Brief and the Brief Guidelines to build the asset yourself, with or without AI
Investment
$5,000. Includes the discovery call, Kickoff meeting, Brief, and Brief Guidelines (for Path B clients only).
2
Path A: Deck Development
What to Expect
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This service requires going through the Narrative Intelligence process ($5,000 investment)
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Using your Narrative Intelligence Brief, your deck is developed (includes copywriting, content flow, and layout)
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Two rounds of revisions
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Final delivery in Canva (can be saved as a PowerPoint)
Investment
Pricing depends on scope and is priced higher than one-pager development. Discussed during your discovery call.
3
Path A: One-Pager Development
What to Expect
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This service requires going through the Narrative Intelligence process ($5,000 investment)
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Using your Narrative Brief, your one-pager is developed (includes copywriting, content flow, and layout)
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Two rounds of revisions
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Final delivery in Canva (can be saved as a PDF)
Investment
Pricing depends on scope and is priced lower than presentation deck development. Discussed during your discovery call.
4
Fractional Intelligence Strategist
What to Expect
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For organizations that need narrative and access intelligence built into their marketing and communications workflow
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Bringing story cohesion and strategic clarity to everything your team produces
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Identifying and addressing the barriers that prevent your audiences from acting on your communications
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Mini retainer:
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3-month minimum
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Full retainer:
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6-month minimum
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Investment
Pricing depends on scope and the retainer size you prefer. Inquire during your discovery call.